PEMANFAATAN KECERDASAN BUATAN PADA ALGORITMA K-MEANS KLASTERING DAN SENTIMENT ANALYSIS TERHADAP STRATEGI PROMOSI YANG SUKSES UNTUK PENERIMAAN MAHASISWA BARU
Sari
Promosi merupakan salah satu komponen dalam memberikan informasi yang benar terhadap masyarakat atau calon mahasiswa baru, baik mengenai biaya, detil jurusan, akreditasi, kurikulum, dan profil lulusan. Perguruan tinggi saat ini berhadapan dengan persaingan yang semakin ketat dalam merekrut mahasiswa baru. Ketepatan dalam mengatur strategi dalam promosi menjadi kunci utama terhadap peminatan calon mahasiswa. Dalam kaitannya, kecerdasan buatan pada algoritma klastering K-Means dapat menjadi alat yang berharga untuk mengidentifikasi strategi promosi yang lebih efektif dan analisis sentiment untuk mengukur pandangan dan reaksi calon mahasiswa terhadap promosi yang dilakukan sebelumnya. Dengan menggabungkan hasil pengelompokan Algorimta K-Means dan analis sentimen diharapkan dapat meningkatkan jumlah penerimaan mahasiswa baru yang signifikan mencapai 90%.
Kata Kunci: K-Means, Kecerdasan Buatan, Strategi Promosi
Teks Lengkap:
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DOI: https://doi.org/10.35968/jsi.v11i1.1120
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