ANALISA PENGARUH MOTIVASI KARYAWAN DAN STRATEGI PEMASARAN MUSEUM TERHADAP PENINGKATAN JUMLAH PENGUNJUNG DI MUSEUM PURNA BHAKTI PERTIWI JAKARTA

Sari

ABSTRACT
The goal of the research was analyzed the influence of motivation of employees, and
marketing strategies to increase the amount of visitor of Purna Bhakti Pertiwi museum where
samples were taken from 100 respondents from amount of population counted 20502 people,
those were taken from amount of employees and visitors of Purna Bhakti Pertiwi Museum who
were selected randomly.
This research used to descriptive analyze, the result of this research showed that (1) there
was little influence motivation of employee to increase the amount of visitors of Museum and
be accepted (2) there was strong and positive influence of marketing strategies toward to
increase of amount of visitors of Purna Bhakti Pertiwi of Museum. (3) There was the positive
and strong influence of motivation of employee, and marketing strategies toward to increase
the amount of Purna Bhakti Pertiwi of Museum.

Key word : Motivation of employees, Marketing strategies, Visitor of Museum.