PENGARUH KOMPETENSI, BUDAYA ORGANISASI, DAN MOTIVASI KERJA, TERHADAP KINERJA PEMASAR ASURANSI JIWA STUDI KASUS DI PT INDOLIFE PENSIONTAMA
Sari
ABSTRAK
Penelitian ini untuk membuktikan pengaruh variabel Kompetensi (X₁), Budaya Organisasi (X₂) dan Motivasi Kerja (X₃)terhadapKinerja (X₄). Sampel penelitian 100 orang CCE (Call Centre Executive) yang diambil secara acak sederhana dari populasi terjangkau dan berkarakter sama, dengan pengundian nomor responden, yaitu pemasar asuransi jiwa PT Indolife Pensiontama. Penelitian ini menggunakan pendekatan kuantitatif, dan menggunakan metode survei, pada Agustus s/d September 2016. Teknik analisis data penelitian, menggunakan Analisis Jalur (Path Analysis).
Berdasarkan hasil analisis penelitian:
1) Terdapat pengaruh langsung secara positif dan signifikan variabel Kompetensi (X₁) terhadap variabel Kinerja (X₄), secara parsial sebesar 27,82%.
2) Terdapat pengaruh langsung secara positif dan signifikan variabel Budaya Organisasi (X₂) terhadap variabel Kinerja (X₄), secara parsial sebesar 15,19%.
3) Terdapat pengaruh langsung secara positif dan signifikan variabel Kompetensi (X₁) terhadap variabel Motivasi Kerja (X₃), secara parsial sebesar 23,60%.
4) Terdapat pengaruh langsung secara positif dan signifikan variabel Budaya Organisasi (X₂) terhadap variabel Motivasi Kerja (X₃), secara parsial sebesar 17,91%.
5) Terdapat pengaruh langsung secara positif dan signifikan variabel Motivasi Kerja (X₃) terhadap variabel Kinerja (X₄), secara parsial sebesar 14,95%.
Kata Kunci : Kompetensi, Budaya Organisasi, Motivasi Kerja dan Kinerja
Teks Lengkap:
PDFReferensi
Ali Hasan, Marketing, Cetakan Pertama, Yogyakarta: Media Pressindo, 2008
Armstrong, Michael, Armstrong’s Handbook of Performance Management: An evidence-based guide to delivering high performance, Fourth edition, London United Kingdom, Kogan Page, 2009
Cannon, Joseph P., William D. Perreault & E. Jerome Mc Carthy, Pemasaran Dasar: Pendekatan Managerial Global, Edisi 16, Buku 1, Jakarta: Salemba Empat, 2008
Chambers, Essential English Dictionary, Edinburgh: Chambers Harrap Publishers Ltd., 1995
Colquitt Jason A., Jeffery A. LePine & Michael J. Wesson, Organizational Behavior: Improving Performance and Commitment in the workplace, Second Edition. New York: McGraw-Hill Irwin, 2011
Dessler, Gary, Human Resource Management, Eleventh Edition. New Jersey: Pearson Prentice Hall, 2008
Gibson James L., et.al., Organizations: Behavior, Structure, Processes, Eleventh Edition, New York: Mc. Graw Hill, International Edition, 2004
Ivancevich, John M., Human Resource Management, Eleventh Edition. New York: McGraw-Hill International Edition, 2010
Ivancevich, John M., Robert Konopaske & Michael T. Matteson, Organizational Behavior and Management, Eighth Edition. New York: McGraw-Hill Education, 2008
Kotler, Philip & Gary Amstrong, Prinsip-prinsip Pemasaran, Edisi keduabelas, Jilid 1, Jakarta: Erlangga, 2008
Kreitner, Robert & Angelo Kinicki, Organizational Behavior, Eighth Edition. New York: Mc Graw-Hill/Irwin International, 2008
Luthans, Fred, Organizational Behavior, Eleventh Edition. New York: Mc Graw Hill International Edition, 2008
Mathis, Robert L. & John H. Jackson, Human Resource Management :Manajemen Sumber Daya Manusia, Edisi Sepuluh. Jakarta: Penerbit Salemba Empat, 2006.
McShane, Steven L. & Mary Ann Von Glinow, Organizational Behavior: Essentials, Second Edition. New York: McGraw-Hill / Irwin International, 2009
Mondy, R. Wayne, Human Resource Management, Tenth Edition, New Jersey: Pearson Prentice-Hill International Edition, 2008
Newstrom John W., Organizational Behavior, Human Behavior at Work, Thirteenth Edition.New York: McGraw-Hill International, 2011
Noe, Raymond A. et.al., Human Resource Management: Gaining a competitive advantage, Sixth Edition, New York: McGraw-Hill International Edition, 2008
Robbins, Stephen P. & Timothy A. Judge. Organizational Behavior, Thirteenth Edition. New Jersey: Pearson Prentice Hall, 2009
Robbins, Stephen P. & Mary Coulter, Manajemen, Jilid 1, Edisi Kesepuluh, Jakarta: Penerbit Erlangga, 2014
Robin Stuart-Kotze, Performance: The Secrets of Successful Behaviour, Pearson Education Limited, Pren-tice Hall: Financial Times, 2010
Schein, Edgar H. Organizational Culture and Leadership, Third Edition. San Francisco: Jossey-Bass A Wiley Imprint, 2004
Sharon Allen-Peterson, Kevin Head, Steven R. Silver, Insurance Marketing, Atlanta: LOMA, 2010
Stone, Raymond J. Human Resource Management, Fifth Edition. Milton: John Wiley & Sons Australia, 2005.
Sweeney, Paul D. & Dean B. McFarlin, Organizational Behavior : Solution for Management, New York: McGraw-Hill Irwin, 2002
Ulrich, Dave. Human Resource Champions: Kiat Menjadi Profesional SDM Handal. Yogyakarta: Tugu, 2008
DOI: https://doi.org/10.35968/jmm.v9i1.495
Refbacks
- Saat ini tidak ada refbacks.
Indexed by:
